Service · UI / UX design

Design that converts, and scales.

Research-driven interface design for marketing sites, products, and panels: wireframes, polished UI, prototypes, and accessible design systems your team can build on.

User-centered WCAG AA Prototype-ready Dev handoff
webofwave / homepage.fig
Prototype

Wireframe

High-fidelity

Convert with clarity

On-brand UI, clear CTA

Get started
Design tokens
How we design

From wireframe to polished UI

1

Wireframe

Low-fidelity structure for key screens: flows, hierarchy, and content placement agreed before pixels.

2

Design system

Tokens, components, and patterns so every new screen stays consistent as you scale.

3

High-fidelity UI

Polished, on-brand interfaces with interactive prototypes for the paths that matter most.

What we design

From landing page to product UI

Whether you need one high-impact page or a full interface system, we design for clarity and conversion first.

Lead gen

Marketing & landing UX

Clear hierarchy, proof, and CTAs for pages that need to explain and convert, fast.

SaaS & tools

Product & app UI

Flows for dashboards, panels, and multi-step experiences your team will use daily.

Mobile traffic

Responsive systems

Layouts that work on phone, tablet, and desktop, not a shrunk desktop mockup.

Scale

Design systems

Reusable components, tokens, and patterns so new screens stay consistent as you grow.

Our process

Research → structure → visual → validate

Research

  • User interviews
  • Competitor audit
  • Journey maps
  • Jobs to be done

Structure

  • Wireframes
  • User flows
  • Information architecture
  • Content hierarchy

Visual

  • UI design
  • Typography
  • Color systems
  • Iconography

Validate

  • Prototypes
  • Usability checks
  • Dev specs
  • Accessibility review
Why it works

Good UX is invisible. Bad UX is expensive

Grounded in real users

Lightweight research and flow mapping so design decisions are not guesswork.

Conversion-minded hierarchy

What visitors see first, what they read second, and where the CTA lives, on purpose.

Accessible by default

Contrast, focus states, touch targets, and labels designed to WCAG AA, not patched later.

Distinctive, on-brand

Polished interfaces that feel like your business, not a generic template with your logo swapped in.

Prototype before build

Clickable flows to test ideas and align stakeholders before a line of code is written.

Developer-ready handoff

Specs, components, and states documented so engineering can ship accurately and quickly.

From brief to handoff

Structured phases with review gates, so design stays aligned.

1
Week 1

Discover & define

Goals, users, competitors, and success metrics, plus a sitemap or flow outline.

2
Week 1–3

Wireframe & visual

Low-fidelity structure reviewed, then high-fidelity UI and component library for key screens.

3
Handoff

Prototype & spec

Interactive prototype, developer handoff, accessibility notes, and iteration support during build.

What you actually get

Outcomes, not just mockups

Clarity before code

Stakeholders align on flows and UI early, fewer expensive surprises during development.

Interfaces people understand

Visitors and users know what to do next without reading a manual or calling support.

A system that scales

Components and patterns your team can extend, not one-off screens that drift apart.

Scope

Custom quote

Scoped to screen count, research depth, and revision rounds. A typical engagement includes:

  • User and competitor research
  • Wireframes and user flows
  • High-fidelity UI design
  • Interactive prototypes
  • Accessible, reusable design system
Get in touch

Let's design your next interface

We respond within one business day with clear next steps.

Frequently asked questions

Yes, lightweight interviews, competitor reviews, and usability checks on key flows. Depth scales with project size and risk.

Ready to fix the friction?

Share your product or site. We will reply with a practical design scope and timeline.

Back to all services