Cookie Policy

1. Business Information#

2. What Are Cookies?#

Cookies are small text files placed on your computer, smartphone, tablet, or other device when you visit a website. Cookies allow websites to:

• Remember user preferences
• Improve website functionality
• Enhance security
• Analyse website traffic
• Measure website performance
• Personalize user experience
• Support analytics and marketing activities

Cookies do not generally contain information that directly identifies an individual, but they may be linked with other information that can identify you.

3. Why We Use Cookies#

Web of Wave uses cookies for several legitimate business purposes, including:

• Ensuring the website functions correctly
• Remembering your preferences
• Improving website performance
• Understanding visitor behaviour
• Analysing website traffic
• Improving our services
• Detecting security issues
• Preventing fraudulent activity
• Measuring marketing effectiveness
• Supporting future website features

4. Types of Cookies We Use#

Depending on the features available on our website, we may use the following categories of cookies.

4.1 Essential Cookies

These cookies are necessary for the basic operation of the website. Without these cookies, certain website functions may not work correctly. Examples include:

• Security cookies
• Session cookies
• Authentication cookies
• Load balancing cookies
• Consent preference cookies

These cookies generally cannot be disabled through our website because they are required for core functionality.

4.2 Functional Cookies

Functional cookies help remember choices you make while using the website. Examples include:

• Language preference
• Theme preference
• Form information
• Accessibility settings
• Region selection

These cookies improve your browsing experience but are not strictly required for the website to function.

4.3 Analytics Cookies

Analytics cookies help us understand how visitors interact with our website. They may collect information such as:

• Pages visited
• Time spent on pages
• Navigation paths
• Device type
• Browser type
• Screen size
• Operating system
• Geographic region (approximate)
• Referring website
• Entry and exit pages

Analytics information is generally aggregated and does not directly identify individual visitors.

4.4 Performance Cookies

Performance cookies help us monitor website reliability and technical performance. Examples include:

• Page load time
• Server response time
• Broken links
• JavaScript errors
• Performance metrics
• User interaction measurements

These cookies allow us to improve the speed, stability, and reliability of our website.

4.5 Marketing Cookies

Where applicable, marketing cookies may be used to:

• Measure advertising effectiveness
• Understand campaign performance
• Track conversions
• Deliver relevant advertisements
• Build audience segments
• Limit repeated advertisements

Marketing cookies may be placed by us or by authorised third-party providers.

5. Third-Party Cookies#

Our website may use cookies placed by trusted third-party service providers. Examples may include:

Google Services

• Google Analytics
• Google Tag Manager
• Google Search Console
• Google Ads

Meta Services

If enabled, Meta technologies may use cookies to measure advertising campaigns, track conversions, build custom audiences, and improve marketing effectiveness.

Microsoft Services

Where implemented, Microsoft services such as Microsoft Clarity or Microsoft Advertising may use cookies to analyse website performance and visitor interactions.

LinkedIn

Where applicable, the LinkedIn Insight Tag may use cookies to help measure campaign effectiveness and professional audience engagement.

Hosting & Infrastructure Providers

Hosting providers, CDN providers, and security providers may use technical cookies required for website availability, security, performance optimisation, traffic routing, and DDoS protection.

6. Cookie Duration#

Session Cookies

These cookies expire automatically when you close your browser. They are generally used for user sessions, security, navigation, and temporary preferences.

Persistent Cookies

Persistent cookies remain on your device until their expiry date is reached, or until you manually delete them through your browser settings. These cookies help remember preferences across future visits.

7. Information Collected Through Cookies#

Depending on the cookie involved, information collected may include:

• IP Address
• Browser information
• Device type
• Operating system
• Screen resolution
• Preferred language
• Website interactions
• Click behaviour
• Navigation history
• Session duration
• Approximate location
• Referral source
• Website performance metrics

The exact information collected depends upon the cookies enabled on the website and your consent preferences.

8. Legal Basis for Using Cookies#

Where required by applicable law, Web of Wave relies on one or more of the following legal bases for the use of cookies:

• Your consent for non-essential cookies.
• Our legitimate interests in operating, securing, and improving the website.
• Compliance with legal obligations where certain technical cookies are necessary.

For cookies that are not essential to the functioning of the website, you may choose whether to accept or reject them through the cookie consent mechanism provided on the website.

9. Managing Cookies#

You can control or delete cookies through your browser settings, including blocking or removing cookies already stored on your device. Disabling some cookies may affect how parts of the website function.